东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2009, Vol. 30 ›› Issue (3): 453-456.DOI: -

• 论著 • 上一篇    

Bricks and Clicks模式下供应链协调研究

曲道钢;郭亚军;姚远;   

  1. 东北大学工商管理学院;沈阳工程学院管理工程系;
  • 收稿日期:2013-06-22 修回日期:2013-06-22 出版日期:2009-03-15 发布日期:2013-06-22
  • 通讯作者: Qu, D.-G.
  • 作者简介:-
  • 基金资助:
    国家自然科学基金资助项目(70472032)

On the supply chain coordination in the sales mode of bricks and clicks

Qu, Dao-Gang (1); Guo, Ya-Jun (1); Yao, Yuan (2)   

  1. (1) School of Business Administration, Northeastern University, Shenyang 110004, China; (2) Department of Management Engineering, Shenyang Institute of Engineering, Shenyang 110136, China
  • Received:2013-06-22 Revised:2013-06-22 Online:2009-03-15 Published:2013-06-22
  • Contact: Qu, D.-G.
  • About author:-
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摘要： 建立了由一个制造商和一个分销商组成的基于电子市场的二级供应链模型,讨论了分销商采用Bricks and Clicks模式分销产品,并在电子渠道进行季节后销售的情况,分析了供应链的契约协调问题及供应链成员的利润情况.研究发现改进的回购契约可以使Bricks and Clicks分销模式下基于电子市场的二级供应链模型达到协调,使分销商的订货量达到供应链最优,并且使供应链成员的利润达到Pareto改进,达到"双赢".最后,通过算例验证了结论.

关键词: 电子渠道, Bricks and Clicks, 供应链协调, 回购契约, Pareto改进

Abstract: Modeling the E-market-based two-stage supply chain comprising a manufacturer and distributor, how the distributor sells the products in the sales mode of Bricks and Clicks is discussed, and the supply chain coordination and the profit sharing among supply chain members after selling season are analyzed. It was found that the modified buy-back contract enable the E-market-based supply chain to be coordinated in the sales mode of Bricks and Clicks, thus making the ordered quantity of distributor optimum and causing both the manufacturer and distributor to achieve Pareto improvement, i.e., a win-win situation. A numerical example verified the conclusion mentioned above, which will provide a reference that is beneficial to the retailer who intends to sell the products in the sales mode of Bricks and Clicks.

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