东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2012, Vol. 33 ›› Issue (4): 588-591.DOI: -

• 论著 • 上一篇    下一篇

钢铁企业供应链融资平台的全流程营销效果

张志勇;庄新田;高明春;田琨;   

  1. 东北大学工商管理学院;
  • 收稿日期:2013-06-19 修回日期:2013-06-19 发布日期:2013-04-04
  • 通讯作者: -
  • 作者简介:-
  • 基金资助:
    国家自然科学基金资助项目(70871022)

Complete flow marketing effects of supply chain financing platform in iron and steel companies

Zhang, Zhi-Yong (1); Zhuang, Xin-Tian (1); Gao, Ming-Chun (1); Tian, Kun (1)   

  1. (1) School of Business Administration, Northeastern University, Shenyang 110819, China
  • Received:2013-06-19 Revised:2013-06-19 Published:2013-04-04
  • Contact: Zhuang, X.-T.
  • About author:-
  • Supported by:
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摘要： 运用多级模糊综合评价法,研究宝钢供应链融资平台的运营效率.结果表明,宝钢供应链融资平台综合评价得分达到68.92分,说明宝钢供应链融资平台整体绩效情况良好;其中服务质量指标、运营效益指标、竞争效果指标和平台推广指标的综合评价得分分别为81.66,74.72,59.98和50.78分,说明竞争效果和平台推广急需加强与提高.并对宝钢供应链融资平台的发展和改进方向给出了建议.

关键词: 物流金融, 综合评价, 融资平台, 钢铁企业, 营销

Abstract: The operational efficiency of the supply chain financing platform in Baosteel was studied empirically by applying a multi-level fuzzy comprehensive evaluation method. The results indicated that the comprehensive evaluation score of Baosteel's supply chain financing platform is 68.92, which means that the performance of the supply chain financing platform in Baosteel is satisfactory. The service quality index, operational benefit index, competition effect index and platform promotion index are 81.66, 74.72, 59.98, and 50.78 respectively, which means that the competition effect and the platform promotion need enhancing and elevating. Finally, some suggestions were given for the future development and improvement of Baosteel's supply chain financing platform.

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