关键词: 分组多属性拍卖, 行为运作管理, 有限理性, 定性模拟, 行为分析

Abstract: Reverse auction with multi-attributes is widely used for centralized procurements of large enterprises and government, and grouped multi-attribute is the most popular mechanism at present. Based on the current situation about bidding, the concept of grouped multi-attribute auction was proposed at first. Taking the bounded rationality of the bidding evaluation experts into consideration, some existing problems about the current mechanism were analyzed, and the relational graph of bidding evaluation behaviors about bidding experts was presented. Meanwhile, the qualitative model, which could influence the decision-making behavior of bidding evaluation experts, was established. The antagonistic feelings of two groups were studied by means of qualitative simulation (QSIM) and then the decision variable of different moments could be adjusted. Some significant results about the behavioral analysis have been obtained. And the simulation results indicated the effectiveness of this method. Because of the different benefit and responsibility, it is easy to bring about the accumulation of antagonistic feelings. As the difference increases, objectiveness becomes worse and worse. In the end, three improved suggestions were proposed. In further study, it will be a key point to improve and optimize the current mechanism of GMAA.