不可持续消费中的适应性行为倾向及其影响策略

doi:10.15936/j.cnki.1008-3758.2013.06.007

东北大学学报（社会科学版） ›› 2013, Vol. 15 ›› Issue (6): 589-594.DOI: 10.15936/j.cnki.1008-3758.2013.06.007

不可持续消费中的适应性行为倾向及其影响策略

万松钱^1,2，鞠芳辉²，谢子远²

(1.东北大学文法学院，辽宁沈阳110819;2.浙江万里学院商学院，浙江宁波315100)

发布日期:2015-11-10
通讯作者: 万松钱
作者简介:万松钱(1977-)，男，浙江余姚人，东北大学博士研究生，浙江万里学院副教授，主要从事公共管理研究;鞠芳辉(1969-)，男，黑龙江齐齐哈尔人，浙江万里学院教授，管理学博士，主要从事企业管理研究。
基金资助:
教育部人文社会科学研究资助项目(10YJA630075 );浙江省自然科学基金资助项目(Y6110075)。

Adaptive Behavior Tendencies and Influence Strategy in Unsustainable Consumption

WAN Song-qian^1,2， JU Fang-hui²， XIE Zi-yuan²

(1.School of Humanities & Law， Northeastern University， Shenyang 110819， China; 2. School of Business， Zhejiang Wanli University， Ningbo 315100， China)

Published:2015-11-10
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摘要/Abstract

摘要： “资源节约型、环境友好型社会”建设需要引导和鼓励可持续性消费行为，而人类的不可持续性消费行为根植于人类与自然环境及社会环境相互适应而长期进化的基础。许多现代环境和社会问题的本质原因都在于进化中形成的适应性行为倾向，包括:利己主义倾向、对比倾向(相对地位动机)、模仿倾向、短视倾向和漠视无形倾向。尽管消除由于进化形成的适应性行为倾向十分困难，但是亲缘选择、互惠利他主义、高成本信号理论和生命史理论等为顺应和利用适应性行为倾向，推进可持续消费提供了可能。

关键词: 可持续消费行为, 进化论, 适应性行为倾向, 行为影响策略

Abstract: The construction of “the resources-economical and environment-friendly society” calls for sustainable consumption behaviors， whereas unsustainable behaviors are deeply rooted in the evolutionary history of human beings， who have been adapting themselves to the natural and social environments. Many such unsustainable consumption behaviors are caused by the five adaptive tendencies— propensity for self-interest， propensity for relative status， propensity for copying others， propensity for being shortsighted and propensity for disregarding impalpable concerns. Although these adaptive tendencies are difficult to eliminate， such theories as kinship selection， reciprocal altruism， costly signaling and life history might provide possibilities to promote sustainable consumption.

Key words: sustainable consumption behavior, evolutionary theory, adaptive behavior tendency, behavior influence strategy

中图分类号:

F273

万松钱，鞠芳辉，谢子远. 不可持续消费中的适应性行为倾向及其影响策略[J]. 东北大学学报（社会科学版）, 2013, 15(6): 589-594.

WAN Song-qian， JU Fang-hui， XIE Zi-yuan. Adaptive Behavior Tendencies and Influence Strategy in Unsustainable Consumption[J]. Journal of Northeastern University(Social Science), 2013, 15(6): 589-594.

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不可持续消费中的适应性行为倾向及其影响策略

Adaptive Behavior Tendencies and Influence Strategy in Unsustainable Consumption

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