Journal of Northeastern University(Social Science) ›› 2018, Vol. 20 ›› Issue (5): 539-544.DOI: 10.15936/j.cnki.1008-3758.2018.05.015

• Linguistics and Literature • Previous Articles     Next Articles

Three Paradigms in Culturally-oriented Pragmatics and Their Interrelationship

ZHU Xu-feng, HE Gang   

  1. (School of Foreign Languages, East China Normal University, Shanghai 200241, China)
  • Received:2018-02-20 Revised:2018-02-20 Online:2018-09-25 Published:2018-09-25
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Abstract: Culturally-oriented pragmatics probes into the pragmatic phenomena and issues from the cultural perspective and highlights the interconnectedness between language use and its cultural context. Based on the relevant literature review, there exist three prototypical research paradigms in this field, namely, cross-cultural pragmatics, seeking for the similarities and differences via cross-culturally comparative studies; inter-cultural pragmatics, which focuses on the pragmatic issues occurring in/alongside with the interaction among interactants with diverse cultural/linguistic backgrounds; intra-cultural pragmatics, adopting an emic perspective to explicate the way how the specific cultural context influences the language use of members within the same community and plays a part in the process of meaning generation and interpretation. Although the three paradigms are distinctive from each other in research objects and methods, they are complementary and reciprocal.

Key words: culturally-oriented pragmatics, research paradigm, cross-cultural pragmatics, intercultural pragmatics, (intra-)cultural pragmatics

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