Journal of Northeastern University(Social Science) ›› 2021, Vol. 23 ›› Issue (5): 73-80.DOI: 10.15936/j.cnki.1008-3758.2021.05.010

• Politics and Public Management • Previous Articles     Next Articles

Reconstruction of Social Communication: The Organizational Practice Path of Spiritual Comfort for the Rural Elderly

MAO Yijing   

  1. (College of Public Administration, Huazhong University of Science and Technology, Wuhan 430074, China)
  • Published:2021-10-14
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Abstract: The spiritual comfort plight of the rural elderly caused by weakening family communication and shrinking community communication is the main challenge of rural aging crisis. Taking the practice of rebuilding social communication of the elderly volunteer service team in Macun village of Yichang as the sample, this paper analyzes the realization path of spiritual comfort for the elderly with “low cost and high welfare”. It is found that the volunteer service team takes the elderly peer groups as the object, the village society as the space, and the public participation as the media. Under the three mechanisms of demand targeting, resource activation and organization mobilization, the volunteer service team reestablishes the social interaction of the elderly, responds to the spiritual needs of the elderly and maintains the social order of the village. Under the background of the weakening of the family pension function caused by urbanization, as a new form of village life for the elderly with “collectivization” and “organization”, it is a way out to deal with the crisis of rural aging through the reconstruction of social interaction of the elderly by volunteer service teams.

Key words: aging crisis; spiritual comfort; social communication; self-organization of the elderly

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