Abstract: Government microblog is a new mode for public service， and Chinese government microblog has gradually formed three modes in the development process. The further development of government microblogs should move towards popularizing the correct operational concepts， improving the public servants literacy of new media， making clear the functions of various government microblogs， establishing a comprehensive system of government microblog opening， certification， organizational management as well as information release， constructing a scientific operational system and management team， providing onestop service by unifying the information platforms of government microblogs and integrating the online resources to realize the coordination of online and offline social management， establishing a monitoring mechanism by a third party， and setting up a scientific and reasonable system of performance incentive.

Key words: microblog, government microblog, public service