东北大学学报（自然科学版）

东北大学学报:自然科学版 ›› 2015, Vol. 36 ›› Issue (5): 748-752.DOI: 10.12068/j.issn.1005-3026.2015.05.030

• 管理科学 • 上一篇    下一篇

基于不同竞争方式的企业兼并与技术授权的策略选择

綦勇1， 侯泽敏1， 曹凤文2   

  1. (1. 东北大学 工商管理学院， 辽宁 沈阳110189； 2. 南开大学 经济与社会发展研究院， 天津300100)
  • 收稿日期:2014-03-26 修回日期:2014-03-26 出版日期:2015-05-15 发布日期:2014-11-07
  • 通讯作者: 綦勇
  • 作者简介:綦勇(1969-)，男，山东莱州人，东北大学教授.
  • 基金资助:
    国家自然科学基金资助项目(71273045).

Strategic Choices Between Enterprise Merging and Technology Licensing:Based on Different Competition Modes

QI Yong1， HOU Ze-min1 ， CAO Feng-wen2   

  1. 1. School of Business Administration， Northeastern University， Shenyang 110189， China; 2. College of Economic and Social Development， Nankai University， Tianjin 300100， China.
  • Received:2014-03-26 Revised:2014-03-26 Online:2015-05-15 Published:2014-11-07
  • Contact: QI Yong
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摘要： 在具有质量差异的双寡头伯川德竞争模型中，考察非生产性研发企业转让降低成本的技术，分析技术授权与兼并的选择，比较不同竞争方式对技术授权策略的影响.研究表明:非生产性研发企业总是偏好与高质量生产企业兼并；双重收费的技术授权取决于产品质量差异及技术革新程度，但可能恶化社会福利；如果兼并被允许，则在技术革新程度较小时选择技术授权，否则选择兼并对研发企业有利；不同竞争方式对非生产性研发企业的技术转让产生不同的影响，因此在技术转让中除考虑技术授权与兼并的选择，还要考虑竞争方式的影响.

关键词: 伯川德竞争, 企业兼并, 质量差异, 降低成本的技术授权, 竞争方式

Abstract: By setting up a duopoly Bertrand competition mode with quality differences， the cost-reducing technology for transferring non-productive R & D firms was explored， the technology licensing and merging was analyzed， and the effects of different competition modes were studied. The results showed that non-productive R & D firms prefer a merger with high quality enterprises， and the licensing depends on the differentiation of goods quality and the degree of technology innovation in the two-part tariff， which may in turn deteriorate social welfare. In the case of minor innovation， R&D firms are supposed to opt for technology licensing; otherwise， they should choose merging. Different competition modes tend to exert varied effects on the technology transfer of non-productive R&D firms; therefore， a strategy should be adopted that takes into account licensing， merging and competition modes.

Key words: Bertrand competition, enterprise merger, quality difference, cost-reducing technology licensing, competition mode

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