东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2007, Vol. 28 ›› Issue (1): 23-25.DOI: -

• 论著 • 上一篇    下一篇

季节性商品的促销定价模型与算法

王宏达;郝以阁;汪定伟;   

  1. 东北大学信息科学与工程学院;沈阳工业大学信息科学与工程学院;东北大学信息科学与工程学院 辽宁沈阳110004;辽宁沈阳110023;辽宁沈阳110004
  • 收稿日期:2013-06-27 修回日期:2013-06-27 出版日期:2007-01-15 发布日期:2013-06-24
  • 通讯作者: Wang, H.-D.
  • 作者简介:-
  • 基金资助:
    国家自然科学基金资助项目(70431003)

Model and algorithm of promotional pricing for seasonal commodities

Wang, Hong-Da (1); Hao, Yi-Ge (2); Wang, Ding-Wei (1)   

  1. (1) School of Information Science and Engineering, Northeastern University, Shenyang 110004, China; (2) School of Information Science and Engineering, Shenyang University of Technology, Shenyang 110023, China
  • Received:2013-06-27 Revised:2013-06-27 Online:2007-01-15 Published:2013-06-24
  • Contact: Wang, H.-D.
  • About author:-
  • Supported by:
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摘要： 研究了季节性商品在促销前提下的定价问题.在综合考虑季节性商品的销售特点、销售折扣率、商品库存、商品周期衰退、商品价格等问题的基础上,建立了以利润损失最小为目标的动态定价模型,以商家需处理的货物量为约束条件,基于改进遗传算法和粒子群算法,找到了成本最优的商品定价.并通过仿真,分析了商品定价对利润损失的影响,为大中型企业的促销决策提供了重要依据.

关键词: 季节性商品, 促销, 折扣率, 动态定价, 模型, 算法

Abstract: The promotional pricing of seasonal commodities is studied taking account of their sales characteristics, discount rates, inventories, cyclical slump, real price, and so on. A dynamic pricing model is thus developed to minimize the loss of profit on a restricted condition that the volume of goods is needed to sell off. By the genetic algorithm and particle swarm, a pricing is given with optimal cost. The effect of pricing on loss of profit is analyzed through a simulation so as to provide an important reference for promotional decision-making in large/middle-scale companies.

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