东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2012, Vol. 33 ›› Issue (1): 145-148.DOI: -

• 论著 • 上一篇    下一篇

用户多归属与双边平台竞争的均衡分析

刘大为;李凯;   

  1. 东北大学工商管理学院;
  • 收稿日期:2013-06-19 修回日期:2013-06-19 发布日期:2013-01-17
  • 通讯作者: -
  • 作者简介:-
  • 基金资助:
    国家自然科学基金资助项目(70772097);;

An equilibrium analysis of competition between two-sided platforms with agent multi-homing

Liu, Da-Wei (1); Li, Kai (1)   

  1. (1) School of Business Administration, Northeastern University, Shenyang 110819, China
  • Received:2013-06-19 Revised:2013-06-19 Published:2013-01-17
  • Contact: Liu, D.-W.
  • About author:-
  • Supported by:
    -

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摘要： 为了分析存在用户多归属现象的双边平台竞争均衡的条件,构建了一个具有双边网络效应的基础模型,通过对基础模型假设条件的调整分别讨论了3种不同的归属情况:两边单归属、仅有一边多归属以及部分多归属.在3种情况下分别研究了平台企业的均衡价格和市场份额,发现用户多归属现象会直接影响平台的价格决策,平台倾向于对多归属用户收费而向单归属用户提供折扣;用户多归属不但影响了均衡的条件,也是双边市场中倾斜价格结构形成的一个原因.

关键词: 双边市场, 多归属, 单归属, 价格结构, 倾斜价格

Abstract: In order to analyze the equilibrium conditions of competition between two-sided platforms with agent multi-homing, a baseline model with two-sided network effects was constructed, and by changing the model's assumptions, the conditions under three cases were discussed, including two-sided single-homing, one side multi-homing and partial multi-homing. Based on the studies of equilibrium price and market share under the three cases, it is found that multi-homing has a direct effect on the platforms' pricing strategies, and the platform tends to charge multi-homing agents and provide discounts for single-homing agents. The agent multi-homing not only influences the equilibrium conditions but also results in the tilt prices in two-sided markets.

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