新产品预发布对消费者购买意向的影响

张昊，綦宸玥，张睿凌，高明

Effects of New Product Preannouncement on Customers’ Willingness to Buy

ZHANG Hao， QI Chen-yue， ZHANG Rui-ling， GAO Ming

东北大学学报:自然科学版 . 2019, (9): 1365 -1368 . DOI: 10.12068/j.issn.1005-3026.2019.09.026