外部绿色压力、环境承诺与制造企业绿色创新战略——组织冗余的调节作用

doi:10.15936/j.cnki.1008-3758.2023.01.005

摘要/Abstract

摘要： 绿色创新战略是制造企业应对外部绿色压力实现可持续发展的重要手段。基于理性行为理论，构建了从外部绿色压力到环境承诺再到绿色创新战略的“认知-态度-行为”模型，对制造企业绿色创新战略的认知决策过程进行了分析，并就资源情景对环境承诺的态度强化作用进行了验证。通过对396份制造企业调查数据的检验，证实了制造企业绿色创新战略的行为决策由其对压力的认知反应及指向行为的态度决定，同时，表现为组织冗余的资源情景通过对环境承诺的强化来影响态度对行为的决定作用。进一步研究发现，“认知-态度-行为”的认知决策机制不受企业成长阶段的影响。此外，相比于非上市公司，上市公司决策者对市场压力进行积极认知反应的意愿更为强烈。

关键词: 绿色创新战略; 绿色压力; 环境承诺; 组织冗余

Abstract: Green innovation strategy is an important means for manufacturing companies to respond to external green pressures and achieve sustainable development. Based on the theory of rational behavior， this paper constructs a “cognition-attitude-behavior” model from external green pressure to environmental commitment and then to green innovation strategy， analyzes the cognitive decision-making process of manufacturing enterprises' green innovation strategy， and verifies the role of resource scenarios in strengthening the attitude of environmental commitment. The examination of 396 survey data of manufacturing enterprises confirmed that the behavior decision-making of green innovation strategy of manufacturing enterprises is determined by their cognitive response to pressure and their attitude toward behavior. At the same time， the resource scenarios that show organizational slack affect the decision-making role of attitude on behavior through strengthening environmental commitment. Further research found that the cognitive decision-making mechanism of “cognition-attitude-behavior” is not affected by the stage of enterprise growth. In addition， compared with non-listed companies， decision makers of listed companies are more willing to respond positively to market pressures.

Key words: green innovation strategy; green pressure; environmental commitment; organizational slack

中图分类号:

F270

冯文娜，穆耀，曲睿. 外部绿色压力、环境承诺与制造企业绿色创新战略——组织冗余的调节作用[J]. 东北大学学报（社会科学版）, 2023, 25(1): 35-46.

FENG Wenna， MU Yao， QU Rui. External Green Pressure， Environmental Commitment and Green Innovation Strategy of Manufacturing Enterprises: The Moderating Role of Organizational Slack[J]. Journal of Northeastern University(Social Science), 2023, 25(1): 35-46.

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