东北大学学报（社会科学版）

东北大学学报（社会科学版） ›› 2023, Vol. 25 ›› Issue (6): 115-122.DOI: 10.15936/j.cnki.1008-3758.2023.06.013

• 教育研究 • 上一篇    下一篇

智媒时代思想政治教育场景化应用的出场思考

周宣辰1,2   

  1. (1.南京理工大学马克思主义学院，江苏南京210094;2.东南大学马克思主义学院，江苏南京211189)
  • 发布日期:2023-11-27
  • 通讯作者: 周宣辰
  • 作者简介:周宣辰(1993-)，女，江苏淮安人，南京理工大学博士研究生，东南大学讲师，主要从事思想政治教育研究。
  • 基金资助:
    江苏省社会科学基金资助项目(19MLB004)。

Thoughts on the Emergence of Scenario-based Applications of Ideological and Political Education in the Age of Intelligent Media

ZHOU Xuanchen1,2   

  1. (1. School of Marxism， Nanjing University of Science and Technology， Nanjing 210094， China; 2. School of Marxism， Southeast University， Nanjing 211189， China)
  • Published:2023-11-27
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摘要： 智媒时代思想政治教育的场景化应用，是思想政治教育情景化的数字赋权和智能升级。场景化应用中，场景化思维、场景化叙事、场景化传播以其“以人为导向”“生活化叙事”“沉浸化传播”，契合了智媒时代思想政治教育的需要，明确了场景赋能思想政治教育的可能性与必要性。但与此同时，场景叙事的碎片化呈现、场景传播的感官冲击、泛娱乐化场景的泛滥和场景建构的技术异化，也对思想政治教育的发展提出了挑战。对此，应当坚持主流价值在场景化应用中的牵引性与主导性，提升教育主客体在场景化应用中的双向互动，以“人机协同”促进场景化应用中传播的精准化与学习的深度化，从而推动思想政治教育场景化应用的科学发展。

关键词: 智媒时代; 思想政治教育; 场景化应用

Abstract: In the era of intelligent media， the scenario-based application of ideological and political education is the digital empowerment and intelligent upgrading of ideological and political education. In the scenario-based applications， scenario-based thinking， scenario-based narratives and scenario-based communication， with its “people-oriented”， “life-based narratives” and “immersive communication”， meet the needs of ideological and political education in the era of intelligent media. This clarifies the possibility and necessity of scenarios to empower ideological and political education. At the same time， the fragmented presentation of scenario narratives， the sensory impact of scenario dissemination， the proliferation of pan-entertainment scenarios， and the technological alienation of scenario construction also pose challenges to the development of ideological and political education. In this regard， the traction and dominance of mainstream values in scene-based applications should be adhered to， the two-way interaction between subject and object of education in scenario-based applications should be enhanced， and the precision of communication and the depth of learning in scenario-based applications with “human-machine collaboration” should be strengthened so as to promote the scientific development of scenario-based applications of ideological and political education.

Key words: era of intelligent media; ideological and political education; scenario-based application

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