虚拟社区自发团购用户忠诚度影响因素分析基于顾客体验视角
宁连举,王伟
Factors Affecting the Loyalty of Spontaneous Group-buying Users in Virtual CommunitiesFrom the Perspective of Customer Experience
NING Lian-ju, WANG Wei
东北大学学报(社会科学版)
.
2016, (1): 36
-41
.
DOI: 10.15936/j.cnki.1008-3758.2016.01.007