Journal of Northeastern University(Social Science)
On the Structure of Customer Psychological Contract and Differences in the Relationship Lifecycle Under the B2C Context
WANG Xiao-juan， WAN Ying-hong， CHENG Jia
Journal of Northeastern University(Social Science) . 2017, (3): 247 -252 .  DOI: 10.15936/j.cnki.1008-3758.2017.03.005