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Journal of Northeastern University(Social Science)
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中文
Will Free Gifts Please Customers: Views Under Benefit Congruency Framework
ZHANG Yuexian， WU Meizhi， MA Qinhai
Journal of Northeastern University(Social Science) . 2021, (
2
): 38 -47 . DOI: 10.15936/j.cnki.1008-3758.2021.02.006
