东北大学学报（社会科学版）

东北大学学报（社会科学版） ›› 2013, Vol. 15 ›› Issue (4): 381-385.DOI: -

• 政治与公共管理研究 • 上一篇    下一篇

中国微博意见领袖:特征、类型与发展趋势

生奇志，高森宇   

  1. (东北大学文法学院，辽宁沈阳110819)
  • 收稿日期:2012-12-04 修回日期:2012-12-04 出版日期:2013-07-25 发布日期:2015-11-10
  • 通讯作者: 生奇志
  • 作者简介:生奇志(1968-)，女，辽宁沈阳人，东北大学副教授，管理学博士，主要从事政治传播学、媒介管理学研究。
  • 基金资助:
    教育部人文社会科学研究规划基金资助项目(11YJA810015)。

Opinion Leaders of Chinese Microblogs: Features， Types and Development Trends

SHENG Qi-zhi， GAO Sen-yu   

  1. (School of Humanities & Law， Northeastern University， Shenyang 110819， China)
  • Received:2012-12-04 Revised:2012-12-04 Online:2013-07-25 Published:2015-11-10
  • Contact: -
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摘要： 微博是一个以建立用户关系为核心的信息传播与分享的网络平台，因其即时、交互、便捷和信息海量等特点深受广大网民的喜爱。伴随微博用户数量的不断增长，具有一定影响力和活跃度的微博意见领袖出现多种类型，对网络舆情的引导和网络舆论的形成起到至关重要的作用。随着Web 3.0时代的来临，微博意见领袖呈现出影响力强大、与受众互动迅速、信息传播庞杂等新特征。微博意见领袖在未来将开辟网络问政的新路径，成为网络动员的推动力量，并出现多元化、泛众化、年轻化等发展趋势。

关键词: 微博, 意见领袖, 网络舆论, 网络动员

Abstract: Microblog is a network platform of information communication and sharing， with establishing user relationships as its core. It has gained more and more popularity among the netizens due to its immediacy， interactivity， convenience and vast amounts of information. With the increase of microblog users， the microblog opinion leaders of influence and activeness take on a variety of types， who play a vital role in the network public opinion guidance and formation. With the advent of Web 3.0 era， microblog opinion leaders are characterized by such new features as strong impact， quick interaction with the audience and multifarious and disorderly information communication. In the future， microblog opinion leaders will open up new paths for network politics， become a driving force of network mobilization， and they will be more multivariate， popularized and younger in terms of the development trends.

Key words: microblog, opinion leader, network public opinion, network mobilization

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