Abstract: The Chinese government has made great progress in purchasing services， but it faces the public's questioning of lack in the sense of gains. The demand management of purchasing services is mostly led by decision makers or producers， and the terminal demanders do not play a big role in the process. Therefore， there might exist such problems as the replacement of terminal demanders’ preferences by the social forces or government and the mismatch of supply and demand. In the future， priority should be given to promoting the transformation of decision maker-led and production-led demand management models to the end-user-driven management model at the institutional level so as to implement purchasing decisions in the smallest collective consumption unit. At the methodology and technology level， it is necessary to promote effective communication between terminal demanders， purchasing decision makers and producers so as to enhance the participation ability of terminal demanders. In terms of policy tools， end-users should be given a substantial choice through the voucher system to resolve the mismatch between supply and demand.

Key words: government purchasing service, demand management, demander, decision maker, management model