An Empirical Research on the Effective Modes of Public Service of Public Perception in the Market-oriented Reform——A Case Study of Four College Cafeterias

doi:10.15936/j.cnki.1008-3758.2017.05.005

Journal of Northeastern University(Social Science) ›› 2017, Vol. 19 ›› Issue (5): 468-475.DOI: 10.15936/j.cnki.1008-3758.2017.05.005

• Economics and Management • Previous Articles Next Articles

An Empirical Research on the Effective Modes of Public Service of Public Perception in the Market-oriented Reform——A Case Study of Four College Cafeterias

LYU Wei-xia¹， YE Lan²， LIU Yin-can³

(1. School of Public Administration， University of International Business and Economics， Beijing 100029， China; 2. Research Center for Local Governance Innovation Synergy， Shanghai Party Institute of CCP， Shanghai 200233， China; 3. Human Resource and Security Department， China Customs Museum， Beijing 100730， China )

Received:2016-12-16 Revised:2016-12-16 Online:2017-09-25 Published:2017-09-20
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Abstract

Abstract: Taking colleges for example and based on the differences of perceived performance such as perceived quality and perceived value， the effectiveness of market-oriented reform models is analyzed in order to assess the characteristics and functions of different service modes and to decide which market-oriented reform models are more suitable for public welfare service organizations. Through an empirical study of four college cafeterias， it is found that the mixed mode is more effective than the pure contract outsourcing model; there is no significant difference in public perception performance between contract outsourcing and self-made mode in the same department; the degree of contract outsourcing may affect the service performance， and the mixed model of self-production and outsourcing is more suitable for the public institutions with stronger public welfare.

Key words: public service, perceived performance, college cafeteria

CLC Number:

C916.2

LYU Wei-xia， YE Lan， LIU Yin-can. An Empirical Research on the Effective Modes of Public Service of Public Perception in the Market-oriented Reform——A Case Study of Four College Cafeterias[J]. Journal of Northeastern University(Social Science), 2017, 19(5): 468-475.

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An Empirical Research on the Effective Modes of Public Service of Public Perception in the Market-oriented Reform——A Case Study of Four College Cafeterias

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