The Effects of Customer Resources on Customer Value Co-creation Behavior——The Moderating Role of Perceived Control and Subjective Norm
XIAO Meng1,2， MA Qin-hai1
(1. School of Business Administration， Northeastern University， Shenyang 110169， China; 2. School of Management， Shenyang University of Technology， Shenyang 110870， China)
XIAO Meng， MA Qin-hai. The Effects of Customer Resources on Customer Value Co-creation Behavior——The Moderating Role of Perceived Control and Subjective Norm[J]. Journal of Northeastern University(Social Science), 2019, 21(2): 149-156.
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