Evolution Logic of Value Networks and Platform Enterprises' Innovation Ability in the Platform Ecosystem: Taking Haier as an Example

doi:10.15936/j.cnki.1008-3758.2022.02.004

Abstract

Abstract: Platform enterprises promote the forming of a platform ecosystem. Different value networks in the platform ecosystem can provide innovative resources for the innovation ability of platform enterprises. The typical case description method is used to discuss the evolution logic of value networks and innovation ability. The results show that based on the process of “value proposition-value creation-value acquisition”， driven by user demands， platform enterprises construct value networks， and use innovative resources in the platform ecosystem， and form the innovation ability， and driven by technologies， the above innovation ability makes the value networks upgrade iteratively again. The different value networks with “users”， “partners” and “competitors” as the core help to promote the demand insight ability， collaborative innovation ability and aggregation ability respectively.

Key words: platform enterprise; platform ecosystem; innovation ability; value network; Haier

CLC Number:

F272.9

NING Lianju， XIAO Yuxian， MOU Huansen. Evolution Logic of Value Networks and Platform Enterprises' Innovation Ability in the Platform Ecosystem: Taking Haier as an Example[J]. Journal of Northeastern University(Social Science), 2022, 24(2): 25-33.

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