补贴政策下电商闭环供应链的绿色创新与定价决策

doi:10.12068/j.issn.1005-3026.2023.06.015

摘要/Abstract

摘要： 基于部分授权、全权委托和双向竞争三种合作模式，构建补贴政策下电商闭环供应链的博弈模型.探索制造商进行产品绿色创新的关键因素，并分析政府补贴和创新成本系数对产品绿色创新与定价决策的影响.研究发现:只有当政府补贴或绿色创新成本节约率足够大时，制造商才会进行产品绿色创新.部分授权模式下政府补贴最高，制造商进行绿色创新的意愿也最高.双向竞争模式下政府补贴最低，全权委托模式下制造商绿色创新意愿最低.补贴政策下绿色创新会降低产品销售价格，提高回收价格，并显著提高制造商收益.

关键词: 电子商务；闭环供应链；绿色创新；补贴政策；合作模式；定价

Abstract: An e-commerce closed-loop supply chain game model under the subsidy policy was constructed based on different cooperation models of partial authorization， full delegation and two-way competition. The key factors for manufacturers to engage in product green innovation were explored and the impact of government subsidies and innovation cost factors on product green innovation and pricing decisions was analyzed. It was shown that manufacturers make green innovation only when government subsidies or cost savings from green innovation are large enough. Government subsidies and manufacturers’ willingness to make green innovation are the highest under the partial authorization model. In contrast， government subsidies are the lowest under the two-way competition model and manufacturers’ willingness to make green innovation is the lowest under the full delegation model. Green innovation under the subsidy policy can reduce the selling price， increase the recycling price， and significantly improve manufacturers’ profit.

Key words: e-commerce; closed-loop supply chain; green innovation; subsidy policy; cooperation model; pricing

中图分类号:

F224

关志民，赵莹，牟玉霞，叶同. 补贴政策下电商闭环供应链的绿色创新与定价决策[J]. 东北大学学报（自然科学版）, 2023, 44(6): 871-879.

GUAN Zhi-min， ZHAO Ying， MOU Yu-xia， YE Tong. Green Innovation and Pricing Decisions in an E-commerce Closed-Loop Supply Chain Under the Subsidy Policy[J]. Journal of Northeastern University(Natural Science), 2023, 44(6): 871-879.

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