智能互联环境下场景化服务对价值共创的影响

doi:10.12068/j.issn.1005-3026.2023.11.020

摘要/Abstract

摘要： 以探索智能互联环境下场景化服务的创新动因及其对价值共创维度与结果的影响为研究核心，采用探索性案例研究方法，以海尔食联网为案例对象，基于场景理论与价值共创理论，对智能互联环境场景化服务影响价值共创的维度进行解析.研究得出智能互联环境下场景化服务的创新动因有外部的用户需求拉力、数智技术推力及内部的核心资源能力、战略发展能力；场景化服务在价值主张、价值共创主体、价值共创载体、价值共创过程4个维度产生影响，产出了用户价值、企业价值与生态价值.本文研究了智能互联环境下场景化服务价值共创实现机理，拓展了智能互联时代价值共创理论.数智时代需求升级趋势下，企业发展场景化服务有助于实现精准满足用户需求.

关键词: 智能互联；场景化服务；价值共创；影响维度

Abstract: The innovation drivers of scenario-based services in the intelligent interconnected environment and their influence on the value co-creation dimensions and results are explored. With the Haier Food Network as the case object， an exploratory case study method is adopted to analyze the influence of scenario-based services in the intelligent interconnected environment on the value co-creation dimensions based on the scenario theory and value co-creation theory. It is concluded that the innovation drivers of scenario-based services in the intelligent interconnected environment include external user demand force， digital intelligence technology force， internal core resource capability and strategic development vision. Scenario-based services have an impact on the four dimensions of value proposition， subject of value co-creation， carrier of value co-creation and process of value co-creation， producing user value， enterprise value and ecological value. The realization mechanism of scenario-based services’ value co-creation is constructed in the intelligent interconnected environment， and the value co-creation theory is expanded in the intelligent interconnection era. Under the trend of demand upgrading in the era of digital intelligence， scenario-based services for enterprise development can accurately meet user needs.

Key words: intelligent interconnection; scenario-based service; value co-creation; influence dimension

中图分类号:

C936

孙浩博，孙新波. 智能互联环境下场景化服务对价值共创的影响[J]. 东北大学学报（自然科学版）, 2023, 44(11): 1663-1672.

SUN Hao-bo， SUN Xin-bo. Influence of Scenario-Based Services on Value Co-creation in the Intelligent Interconnected Environment[J]. Journal of Northeastern University(Natural Science), 2023, 44(11): 1663-1672.

参考文献

[1]Vial G，Rivard S.Conceptualizing information systems development as an organizational routine［J］.The Data Base for Advances in Information System，2022，53(3):91-107.
[2]Amit R，Han X.Value creation through novel resource configurations in a digitally enabled world［J］.Strategic Entrepreneurship Journal， 2017，11(3):228-242.
[3]江积海.商业模式创新中“逢场作戏”能创造价值吗？——场景价值的理论渊源及创造机理［J］.研究与发展管理，2019，31(6):139-154.(Jiang Ji-hai.Can“playing games” in business model innovation create value?—theoretical origin and creation mechanism of scene value［J］.Research and Development Management，2019，31(6):139-154.)
[4]蔡春花，刘伟，江积海.商业模式场景化对价值创造的影响:天虹股份2007—2018年数字化转型纵向案例研究［J］.南开管理评论，2020，23(3):98-108.(Cai Chun-hua，Liu Wei，Jiang Ji-hai.The impact of business model scenarioization on value creation:a longitudinal case study of Tianhong’s digital transformation from 2007 to 2018［J］.Nankai Management Review， 2020，23(3):98-108.)
[5]Ramirez R.Value co-production:intellectual origins and implications for practice and research［J］. Strategic Management Journal，1999，20(1):49-65.
[6]孙新波，张媛，王永霞，等.数字价值创造:研究框架与展望［J］.外国经济与管理，2021，43(10):35-49.(Sun Xin-bo，Zhang Yuan，Wang Yong-xia，et al.Digital value creation:research framework and prospects［J］.Foreign Economy & Management， 2021，43(10):35-49.)
[7]Vial G.Understanding digital transformation:a review and a research agenda［J］.The Journal of Strategic Information Systems，2019，28(2):118-144.
[8]Nambisan S，Wright M，Feldman M.The digital transformation of innovation and entrepreneurship:progress，challenges and key themes［J］.Research Policy，2019，48(8):103773.
[9]朱秀梅，林晓玥，王天东.数字创业生态系统动态演进机理:基于杭州云栖小镇的案例研究［J］.管理学报，2020，17(4):487-497.(Zhu Xiu-mei，Lin Xiao-yue，Wang Tian-dong.Dynamic evolution mechanism of digital entrepreneurship ecosystem:base on the case study of Hangzhou Yunqi Town［J］.Chinese Journal of Management，2020，17(4):487-497.)
[10]Kenny D，Marshall J F.Contextual marketing:the real business of the Internet［J］.Harvard Business Review，2000，78(6):119-125.
[11]毕达天，王福，杜小民，等.短视频产业场景式服务及其价值创造路径研究［J］.情报理论与实践，2021，44(2):71-76.(Bi Da-tian，Wang Fu，Du Xiao-min，et al.Research on short video industry scenario service and its value creation path［J］.Information Studies:Theory and Application，2021，44(2):71-76.)
[12]余义勇，杨忠.价值共创的内涵及其内在作用机理研究述评［J］.学海，2019(2):165-172.(Yu Yi-yong，Yang Zhong.Review on the connotation of value sharing and its internal mechanism［J］.Academia Bimestrie，2019(2):165-172.)
[13]王福.场景如何赋能短视频商业模式价值创造?——快手和抖音双案例研究［J］.西安交通大学学报(社会科学版)，2022，42(6):170-182.(Wang Fu.How does scene enable short video business model value creation?—case studies of Kuaishou and Douyin［J］.Journal of Xi’an Jiaotong University (Social Sciences)，2022，42(6):170-182.)
[14]王福，闫雅苹，刘宇霞，等.短视频平台场景化感官服务效用形成机理及其模型构建［J］.现代情报，2022，42(10):27-35.(Wang Fu，Yan Ya-ping，Liu Yu-xia，et al.Formation mechanism and model construction of scene-based sensory services on short video platform［J］.Journal of Modern Information，2022，42(10):27-35.)
[15]Nambisan S.Digital entrepreneurship:toward a digital technology perspective of entrepreneurship［J］.Entrepreneurship Theory and Practice，2017，41(6):1029-1055.
[16]Sun X B，Zhang Q Q.Building digital incentives for digital customer orientation in platform ecosystems［J］.Journal of Business Research，2021，137:555-566.
[17]Vargo S L，Lusch R F.Institutions and axioms:an extension and update of service-dominant logic［J］.Journal of the Academy of Marketing Science，2016，44(1):5-23.
[18]Amit R，Zott C.Crafting business architecture:the antecedents of business model design［J］.Strategic Entrepreneurship Journal，2015，9(4):331-350.
[19]Miles M B，Huberman A M.Qualitative data analysis:an expanded sourcebook［M］.Thousand Oaks:SAGE Publications，1994.
[20]张洪，鲁耀斌，张凤娇.价值共创研究述评:文献计量分析及知识体系构建［J］.科研管理，2021，42(12):88-99.(Zhang Hong，Lu Yao-bin，Zhang Feng-jiao.A literature review of value co-creation research:bibliometric analysis and knowledge system construction［J］.Science Research Management，2021，42(12):88-99.)
[21]李健，渠珂，田歆，等.供应链金融商业模式、场景创新与风险规避——基于“橙分期”的案例研究［J］.管理评论，2022，34(2):326-335.(Li Jian，Qu Ke，Tian Xin，et al.Supply chain finance business model，scene innovation and risk avoidance:a case study based on“Orange Stage”［J］.Management Review，2022，34(2):326-335.)
[22]Vargo S L，Lusch R F.From goods to service (s):divergences and convergences of logics［J］.Industrial Marketing Management，2008，37(3):254-259.
[23]孙新波，钱雨，张明超，等.大数据驱动企业供应链敏捷性的实现机理研究［J］.管理世界，2019，35(9):133-151，200.(Sun Xin-bo，Qian Yu，Zhang Ming-chao，et al.Research on the realization mechanism of enterprise supply chain agility driven by big data［J］.Management World，2019，35(9):133-151，200.)
[24]Priem R L，Wenzel M，Koch J.Demand-side strategy and business models:putting value creation for consumers center stage［J］.Long Range Planning，2018，51(1):22-31.
[25]Kohli R，Melville N P.Digital innovation:a review and synthesis［J］.Information Systems Journal，2019，29(1):200-223.
[26]Agrawal A K，Rahman Z.CCV scale:development and validation of customer co-created value scale in e-services［J］.Current Psychology，2019，38(3):720-736.
[27]Payne E H M，Dahl A J，Peltier J.Digital servitization value co-creation framework for AI services:a research agenda for digital transformation in financial service ecosystems［J］. Journal of Research in Interactive Marketing，2021，15(2):200-222.中文.(英文)