东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2006, Vol. 27 ›› Issue (11): 1196-1199.DOI: -

• 论著 • 上一篇    下一篇

竞标中的模糊决策与产品差异化

王珂;高立群;李扬;   

  1. 东北大学信息科学与工程学院;东北大学信息科学与工程学院;东北大学信息科学与工程学院 辽宁沈阳110004;辽宁沈阳110004;辽宁沈阳110004
  • 收稿日期:2013-06-23 修回日期:2013-06-23 出版日期:2006-11-15 发布日期:2013-06-23
  • 通讯作者: Wang, K.
  • 作者简介:-
  • 基金资助:
    国家自然科学基金资助项目(60274099);;

Fuzzy decision-making in competitive bidding and products' discrepancy

Wang, Ke (1); Gao, Li-Qun (1); Li, Yang (1)   

  1. (1) School of Information Science and Engineering, Northeastern University, Shenyang 110004, China
  • Received:2013-06-23 Revised:2013-06-23 Online:2006-11-15 Published:2013-06-23
  • Contact: Wang, K.
  • About author:-
  • Supported by:
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摘要： 根据项目招、投标竞争活动所具有的典型静态博弈特征,运用不完备信息静态博弈理论和产品差异化理论对竞标报价行为进行了分析,建立了基于Hotelling线段定位的博弈模型·模型中考虑了投标人产品间的差异和招标方的偏爱,因而更能反映实际过程·基于上述模型,对于信息完备和不完备两种情况,分别给出了投标人的价格策略设计方法,并通过数值例子加以证明·最后,文中的数值算例证明了所得结果的有效性·

关键词: 竞标, 产品差异化, Hotelling线段定位模型, 博弈

Abstract: Analyzes the bidding behavior on the basis of the theory of static game on which the information is incomplete and that of products' discrepancy, according to the typical static characteristics of game in the competitive bidding activities for a certain project. A gaming model is thus developed on the basis of Hotelling's location model of line segments, taking account of the discrepancy between products which are to be contracted by different bidders and the favoritism of bid inviter with the intention of expressing the bidding process more actual. Then, the way to design the bidding strategy for a bidder is given in case the information is either complete or incomplete, with a numerical example given to explain the algorithm and verify its validity.

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