Impact Mechanism of Dissociative Group on Brand Avoidance
HAO Jin-jin1， MA Qin-hai1， FAN Guang-wei2
1. School of Business Administration， Northeastern University， Shenyang 110819， China; 2.School of Business Administration， Shenyang Pharmaceutical University， Shenyang 110016， China.
HAO Jin-jin， MA Qin-hai， FAN Guang-wei. Impact Mechanism of Dissociative Group on Brand Avoidance[J]. Journal of Northeastern University:Natural Science, 2017, 38(5): 751-755.
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