Abstract: A new model for a type of rolling force and rolling torque for finishing stands of a hot strip mill was investigated. A new formula unifying rolling force and rolling torque coefficients was used to simultaneously model rolling force and rolling torque. Its physical meaning is readily understood, and it involves only two impacting factors, namely reduction rate and the ratio of flattening radius to exit thickness. A method is provided for obtaining unknown parameters in the new formula. The parameter values obtained are universal for different steel grades and different finishing stands. Simulation and experimental results show that the new model improves prediction accuracy of rolling force and rolling torque and can be used in online control in a hot mill strip rolling process.