Abstract: The non-tariff barrier (NTB) is an important problem faced to China's exportation. Some western developed countries set different non-tariff barriers selectively to Chinese exports for their own economic benefits. Based on the concept of barrier coefficient, a quantified NTB evaluation method is proposed comprehensively for different exports from China, involving the technical barriers of trade (TBT) and the sanitary and phytosanitary (SPS) measures-both are the bases on which NTB takes effects. This method is used to evaluate and analyze the NTB the west selectively imposed on Chinese exports. Based on the quantified analysis results, several trade strategies are suggested to rise above such trade barriers. These suggestions have been provided to several export-oriented enterprises for the design of their export strategies.