Abstract: Modeling the E-market-based two-stage supply chain comprising a manufacturer and distributor, how the distributor sells the products in the sales mode of Bricks and Clicks is discussed, and the supply chain coordination and the profit sharing among supply chain members after selling season are analyzed. It was found that the modified buy-back contract enable the E-market-based supply chain to be coordinated in the sales mode of Bricks and Clicks, thus making the ordered quantity of distributor optimum and causing both the manufacturer and distributor to achieve Pareto improvement, i.e., a win-win situation. A numerical example verified the conclusion mentioned above, which will provide a reference that is beneficial to the retailer who intends to sell the products in the sales mode of Bricks and Clicks.