Abstract: The SERPVAL scale is applied to measure the mobile service for 388 consumers' service personal values in Shenyang PRC and a confirmatory factor analysis is made afterwards. The result shows that a consumer tends to assess the satisfaction of a service in view of the three dimensions of personal values, i.e., the peaceful life, social recognition and social integration. The ANOVA (analysis of variance) results reveal that there are discrepancies in respect to the satisfiable recognition due to different personal values for the mobile service provided to those customers who are different at ages and educational levels. This study will be beneficial to the service organizations to develop and design new services and marketing strategy, based on the service personal values of consumers.