Abstract: Combining with the actual CIMS performance in a motor corporation, a marketing management system was introduced, which was set up in CIMS environment for discrete manufacturers. Based on a analysis of the characteristics of typical discrete manufacturers and the four main features of the production and marketing procedures in the corporation, the functional architecture of the marketing management system was determined by taking the contractual order as core. According to the process flowchart for implementation of the contractual order, the system was designed by introducing the system architecture consisted of both C/S and B/S. Describing the function contents of its web site for marketing, the functions of main modules and some key technologies of the system were analyzed. The information integration method of the system with other management systems was discussed in CIMS environment.