Journal of Northeastern University(Natural Science)
Effects of New Product Preannouncement on Customers’ Willingness to Buy
ZHANG Hao， QI Chen-yue， ZHANG Rui-ling， GAO Ming
Journal of Northeastern University Natural Science . 2019, (9): 1365 -1368 .  DOI: 10.12068/j.issn.1005-3026.2019.09.026