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Journal of Northeastern University(Natural Science)
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中文
Underlying Mechanisms of the Effectiveness of Brand Placement in Movies
YE Guo-quan， GUO Fu， LI Feng-xiang， HU Ming-cai
Journal of Northeastern University(Natural Science) . 2021, (
12
): 1797 -1804 . DOI: 10.12068/j.issn.1005-3026.2021.12.018
