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Journal of Northeastern University(Natural Science)
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中文
Why Delighted Customers Are Not Loyal? Moderating Role of Involvement Context and Switching Costs〓
ZHANG Yuexian， MA Qinhai， ZHANG Xiaofei
Journal of Northeastern University(Natural Science) . 2013, (
12
): 1796 -1799 . DOI: 10.12068/j.issn.1005-3026.2013.12.029
