东北大学学报（社会科学版）

东北大学学报（社会科学版） ›› 2016, Vol. 18 ›› Issue (5): 498-503.DOI: 10.15936/j.cnki.1008-3758.2016.05.009

• 政治与公共管理研究 • 上一篇    下一篇

基于扎根理论的突发性网络舆情演化影响因素研究

于兆吉1，张嘉桐2   

  1. (1.东北大学工商管理学院，辽宁沈阳110819;2.沈阳工业大学管理学院，辽宁沈阳110870)
  • 收稿日期:2016-03-18 修回日期:2016-03-18 出版日期:2016-09-25 发布日期:2016-09-22
  • 通讯作者: 于兆吉
  • 作者简介:于兆吉(1975-)，男，辽宁辽阳人，东北大学博士后研究人员，沈阳工业大学教授，主要从事战略管理与决策研究。
  • 基金资助:
    辽宁省教育科学“十二五”规划课题资助项目(JG15DB320);教育部人文社会科学研究资助项目(15JDSZ2070)。

Influencing Factors of Emergent Internet Public Opinion Evolution Based on the Grounded Theory

YU Zhao-ji1， ZHANG Jia-tong2   

  1. (1. School of Business Administration， Northeastern University， Shenyang 110819， China; 2. School of Management， Shenyang University of Technology， Shenyang 110870， China)
  • Received:2016-03-18 Revised:2016-03-18 Online:2016-09-25 Published:2016-09-22
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摘要： 随着网络自媒体时代的到来，突发性网络舆情在人们的生活中影响越来越大。以天津塘沽大爆炸微博讨论为例，将突发性网络舆情的参与者分为政府、网络媒体人、舆情当事人和普通网民四类，通过运用扎根理论分析得出影响突发性网络舆情演化的三个因素分别是官方信息发布、参与者的动因和行为决策，并结合突发性网络舆情演化过程，分析参与者在网络舆情传播扩散的过程中发挥的促进或抑制作用，有针对性地提出包括健全网络舆情的政府引导机制在内的一系列措施来合理引导并控制突发性网络舆情的发展。

关键词: 突发性网络舆情, 网络舆情演化, 扎根理论

Abstract: With the advent of “we-media” era， emergent Internet public opinions play a more and more important role in peoples life. Taking the micro-blog discussions on the massive explosion in Tanggu port， Tianjin as one example， the participants of emergent Internet public opinions are divided into the government， the network media， the people involved and the general public. By using the grounded theory， it was found that the three influencing factors of emergent internet public opinion evolution are the release of official information， the participants motivation and their behavior decision. Then， in combination with the evolution process of emergent internet public opinions， the promoting or inhibiting effect the participants may exert in the dissemination process of emergent internet public opinions was analyzed to put forward a series of measures (including improving the governments guidance mechanism) in order to reasonably guide and control the development of emergent internet public opinions.

Key words: emergent internet public opinion, evolution of internet public opinion, grounded theory

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