消费分期还款顺序对消费者购买意愿的影响研究——价格吸引力和受操纵感的中介作用
陆阳,王健,庄新田
Research on the Impact of Repayment Sequence of Consumption Loans by Installments on Consumers' Purchase Intentions: The Mediated Effects of Price Attractiveness and Feeling of Being Misled
LU Yang, WANG Jian, ZHUANG Xintian
东北大学学报(社会科学版)
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2021, (3): 39
-47
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DOI: 10.15936/j.cnki.1008-3758.2021.03.006