Abstract: The ethical design in artificial intelligence is a core topic of machine ethics research, which can be divided into two research paths based on the perspective of moral attribution: “accord with ethical design” and “start from ethical design”. Of the two, the former aims to embed human moral principles or moral norms, but it ultimately produces a “human” morality, and will also fall into ontological, epistemological, and axiological dilemmas, and the latter aims to embed moral foundations, which can promote the generation of “AIbased” morality. If the two are compared, “start from ethical design” has more advantages. In practice, it can go beyond the triple dilemma faced by ethical design and complement endogenous and exogenous morality with ethical design, jointly preventing the occurrence of AI unethical behavior. In theory, it can promote the study of moral philosophy, enhance peoples selfawareness at the moral level, strengthen their grasp of the sources of moral norms, and then guide and predict the development of artificial intelligence.

Key words: artificial intelligence; accord with ethical design; start from ethical design; moral foundation