The Influence of Network Populism Discourse Expression on College Students' Negative Social Mentality: Based on a Moderated Mediation Model

doi:10.15936/j.cnki.1008-3758.2024.01.014

Abstract

Abstract: In recent years， the populism and its discourse expression on the Internet have more and more influence on the social mentality of college students. Based on the theory of social comparison and the discourse strategy of the formation and dissemination of network populism， a structural equation model is constructed with 707 college students as the research subjects to empirically study the impact and mechanism of network populist discourse expression on the negative social mentality of college students. The results show that the expression of populist discourse on the internet has a significant positive impact on the negative social mentality of college students. Upward social comparison plays a partial mediating role in the influence of network populist discourse expression on college students' negative social mentality. The intensity of Internet usage intensity regulates the second half path of the mediating mechanism of network populist discourse expression， upward social comparison， and negative social mentality of college students. Lower internet usage intensity enhances the impact of upward social comparison on negative social psychology of college students， while higher internet usage intensity buffers the negative effect of upward social comparison on social mentality of college students.

Key words: college student; network populism; discourse expression; upward social comparison; negative social mentality; internel usage intensity

CLC Number:

C912

TENG Guopeng， JIA Yizhen. The Influence of Network Populism Discourse Expression on College Students' Negative Social Mentality: Based on a Moderated Mediation Model[J]. Journal of Northeastern University(Social Science), 2024, 26(1): 126-134.

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