Abstract:

Promoting the brand establishment of party building is an objective requirement to improve the scientific level of party building in colleges and universities and enhance its work vitality. 26 cases of party building brand creation in colleges and universities are taken as the sample sources， and the grounded theory is used to extract the internal mechanism model of party building brand creation in colleges and universities. It is found that the brand of party building in colleges and universities is a symbol that can reflect the characteristics of party building in colleges and universities， and the carrier is the working mode and organizational activities of party building with epoch-making， innovation and sustainability. With the help of endogenous drive and external pressure， colleges and universities can realize the brand development of party building work by deepening political foundations， building signature projects， and optimizing continuous operations， and make the benefits of party building continue to spill over. Five ways are proposed to promote the brand establishment of party building in colleges and universities， including systematic operation， source control， professional implementation， project-based management and integrated education， so as to drive the high-quality development of colleges and universities with the brand establishment of party building.

Key words: university party building, branding, creation mechanism, grounded theory