Journal of Northeastern University(Social Science) ›› 2016, Vol. 18 ›› Issue (2): 152-158.DOI: 10.15936/j.cnki.1008-3758.2016.02.007

• Economics and Management • Previous Articles     Next Articles

The Effect Mechanism of Customers Irrational Behaviors on Service-oriented Citizenship BehaviorsFrom the Stressor-strain Perspective

YANG Yong, LIU Zhe, SUN Fu-quan   

  1. (School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China)
  • Received:2015-09-25 Revised:2015-09-25 Online:2016-03-25 Published:2016-03-30
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Abstract: While most managers focus on training their service employees how to satisfy customers, they tend to neglect the effect of customers irrational behaviors on service employees. From the stressor-strain perspective, 270 service employees were surveyed by adopting SPSS and AMOS analytical tools so as to reveal how consumers irrational behaviors affect service-oriented citizenship behaviors. The results showed that customers irrational behaviors have positive effect on job stress, which has positive effect on emotional exhaustion; emotional exhaustion has negative effect on the three dimensions of service-oriented citizenship behaviors, namely, loyalty, participation as well as obedience, and it mediates between job stress and service-oriented citizenship behaviors.

Key words: customers irrational behavior, job stress, emotional exhaustion, service-oriented citizenship behavior

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