On Customer Engagement with Its Process and Driving Mechanism Under the Mobile Internet
NING Lian-ju1， LIU Qian1,2
(1. School of Economics and Management， Beijing University of Posts and Telecommunications， Beijing 100876， China; 2. School of Economics and Management， Henan Institute of Science and Technology， Xinxiang 453003， China)
NING Lian-ju， LIU Qian. On Customer Engagement with Its Process and Driving Mechanism Under the Mobile Internet[J]. Journal of Northeastern University(Social Science), 2017, 19(3): 239-246.
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