Abstract: Mobile internet technology characterized by instant messaging， insidious interaction as well as organizational mobilization， makes luxury consumption which is an activity of self-expression and identify construction become a kind of unknowingly manipulated consumption， by changing the trading paths， payment methods and communication means. On the one hand， luxury consumption tends to be “demoralized”， which brings about more and more ethical problems of individual freedom and distributive justice; on the other hand， the “strong interaction” and “cancellation of sublimity” of mobile internet consumption magnify the social functions of aesthetics， leading to the aesthetic contradiction of absoluteness and relativity， and integrity and fragmentation. It is necessary to make timely reflection and adjustment of the relationship between mobile Internet technology and luxury consumption based on the unity of truth， goodness and beauty.

Key words: mobile internet technology, luxury consumption, philosophy