Abstract: The rational selection and application of university sport policy tools can basically achieve the expected goals of university sports policy and promote the healthy and rapid development of university sports. By means of content analysis and policy tool theory， 50 representative texts of university sport policy are analyzed in depth， which reveals the general laws in the application and selection of university sport management tools in China. The results show that the supply-oriented policy tools are weakly balanced， the environmental policy tools are clearly differentiated and the demand-based policy tools are absent， which are characteristic of the texts of sport policy in colleges and universities in China. It is put forward that the proportion of environmental policy tools should be appropriately reduced， both supply and demand policy tools should be emphasized， and the operational and effective policy tools should be improved. It is proposed to diversify and balance the use of the university sport policy tools so as to promote the vigorous development of university sports in China.

Key words: value chain, university sport;sport policy, policy tool