Abstract: Innovation gene is the key to restricting the evolution of technological innovation culture. To cultivate excellent innovative genes， the gene essence needs to be inherited from the Chinese traditional culture and new genes should be infused into the new era. The evolution of technology innovation culture in the new era should follow the inner logic between conceptual culture， utensil culture and institutional culture， and the role and influence of hereditary factors， talent factors and environmental factors should be explored. The theory of cultural evolution is combined to analyze the evolutionary mechanism of technology innovation culture for the purpose of constantly revising the growth trajectory of innovative genes. In the new era， the culture of technological innovation will further develop through the interaction of new and old innovative culture genes， the interaction of cultural communicators and recipients， and the interaction of virtual and real cultures.

Key words: new era, technology innovation culture, cultural evolution