External Green Pressure， Environmental Commitment and Green Innovation Strategy of Manufacturing Enterprises: The Moderating Role of Organizational Slack

doi:10.15936/j.cnki.1008-3758.2023.01.005

Abstract

Abstract: Green innovation strategy is an important means for manufacturing companies to respond to external green pressures and achieve sustainable development. Based on the theory of rational behavior， this paper constructs a “cognition-attitude-behavior” model from external green pressure to environmental commitment and then to green innovation strategy， analyzes the cognitive decision-making process of manufacturing enterprises' green innovation strategy， and verifies the role of resource scenarios in strengthening the attitude of environmental commitment. The examination of 396 survey data of manufacturing enterprises confirmed that the behavior decision-making of green innovation strategy of manufacturing enterprises is determined by their cognitive response to pressure and their attitude toward behavior. At the same time， the resource scenarios that show organizational slack affect the decision-making role of attitude on behavior through strengthening environmental commitment. Further research found that the cognitive decision-making mechanism of “cognition-attitude-behavior” is not affected by the stage of enterprise growth. In addition， compared with non-listed companies， decision makers of listed companies are more willing to respond positively to market pressures.

Key words: green innovation strategy; green pressure; environmental commitment; organizational slack

CLC Number:

F270

FENG Wenna， MU Yao， QU Rui. External Green Pressure， Environmental Commitment and Green Innovation Strategy of Manufacturing Enterprises: The Moderating Role of Organizational Slack[J]. Journal of Northeastern University(Social Science), 2023, 25(1): 35-46.

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