东北大学学报(自然科学版) ›› 2024, Vol. 45 ›› Issue (11): 1656-1663.DOI: 10.12068/j.issn.1005-3026.2024.11.017

• 管理科学 • 上一篇    下一篇

社交具身代理类型与表现形式对代理接受度的影响

李峰香1, 郭伏1(), 李明明2, 任增根1   

  1. 1.东北大学 工商管理学院,辽宁 沈阳 110169
    2.安徽工业大学 管理科学与工程学院,安徽 马鞍山 243032
  • 收稿日期:2023-08-14 出版日期:2024-11-15 发布日期:2025-02-24
  • 通讯作者: 郭伏
  • 作者简介:李峰香(1993-),女,辽宁大连人,东北大学博士研究生
    郭 伏(1964-),辽宁开原人,东北大学教授,博士生导师.
  • 基金资助:
    国家自然科学基金资助项目(72071035)

Impact of Social Embodied Agents’ Type and Manifestation on Agent Acceptance

Feng-xiang LI1, Fu GUO1(), Ming-ming LI2, Zeng-gen REN1   

  1. 1.School of Business Administration,Northeastern University,Shenyang 110169,China
    2.School of Management Science and Engineering,Anhui University of Technology,Maanshan 243032,China.
  • Received:2023-08-14 Online:2024-11-15 Published:2025-02-24
  • Contact: Fu GUO
  • About author:GUO Fu, E-mail:fguo@mail.neu.edu.cn

摘要:

结合脑电、眼动追踪和主观问卷调查方法探究代理类型与表现形式如何影响用户神经生理及心理反应,进而影响社交具身代理接受度.结果表明:人们对动物类型代理感到更陌生,驱动了无意识的知觉处理和编码,占用更多的注意力资源;用户认为人物类型比动物类型代理更具有自主意识.动物类型代理和表现形式为真实形象的代理对用户具有较高的吸引力或者其复杂程度更高,需要用户投入较多注意力资源.与用户自身形象接近的真人女性代理的好感度最高,真宠物狗最低;真人女性代理的接受度最高,卡通女性和卡通宠物狗次之,真宠物狗最低.研究结论为设计虚拟社交伙伴类社交具身代理提供指导.

关键词: 社交具身代理, 代理类型, 表现形式, 代理接受度, 虚拟社交伙伴, 脑电, 眼动追踪

Abstract:

Combining the electroencephalogram, eye tracking, and subjective questionnaire survey methods, how social embodied agent type and manifestation could affect the neurophysiological and psychological responses of users, and then affect agent acceptance was explored. The results indicated that users feel more unfamiliar with agents with animal appearance, which drive unconscious perceptual processing and encoding, and take up more attention resources. Users perceive agents with human appearance to be more independently conscious than agents with animal appearance. Agents with animal appearance and agents manifested with real human or animal appearances are more attractive or complicated to users, which require users to invest more attention resources. Agents with real female appearance arouse the highest agent’s likeability due to their resemblance to users’ own images, while agents with real pet dog appearance evoke the lowest agent’s likeability. User acceptance of agents with real female appearance is the highest, followed by agents with cartoon female appearance and cartoon pet dog appearance, while agents with real pet dog appearance is the lowest. The research results provide guidance for the design of social embodied agents as virtual social companions.

Key words: social embodied agent, agent type, manifestation, agent acceptance, virtual social companion, EEG (electroencephalogram), eye?tracking

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