东北大学学报（自然科学版）

东北大学学报(自然科学版) ›› 2013, Vol. 34 ›› Issue (5): 744-747.DOI: -

• 管理科学 • 上一篇    下一篇

考虑质量成本的延保定价策略

卢震，张剑   

  1. (东北大学工商管理学院，辽宁沈阳110819)
  • 收稿日期:2012-10-15 修回日期:2012-10-15 出版日期:2013-05-15 发布日期:2013-07-09
  • 通讯作者: 卢震
  • 作者简介:卢震(1972-)，男，湖北黄陂人，东北大学副教授，博士.
  • 基金资助:
    国家自然科学基金资助项目(71102120).

On the Extended Warranty Pricing Strategy Considering the Quality Cost〓

LU Zhen， ZHANG Jian   

  1. School of Business Administration， Northeastern University， Shenyang 110819， China.
  • Received:2012-10-15 Revised:2012-10-15 Online:2013-05-15 Published:2013-07-09
  • Contact: LU Zhen
  • About author:-
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摘要： 由于提高产品质量会增加企业质量改进成本，直接影响延保成本，进而间接影响延保定价.因此，在考虑制造商在销售产品同时提供延保服务的背景下，以延保价格和产品质量为决策变量，以制造商的利润最大化为目标，给出制造商最优利润与产品质量和延保价格的相关性模型.通过模型参数的灵敏度分析，得出了需求对质量敏感度和产品故障率与质量相关程度对制造商利润所产生的影响.

关键词: 延保, 质量成本, 定价, 销售决策, 保修成本

Abstract: Improving product quality will increase the industrial cost of quality improvement， which directly affects the cost of extended warranty and then indirectly impacts extended warranty pricing. Considering that when manufacturers sell products， they will price extended warranty at the same time， a correlation model between the enterprises’ optimal profits and the product quality and the extended warranty price was given by taking extended warranty price and product quality level as the decision variables and manufacturers’ profit maximization as the objective function. Finally， by exploring the sensitivity of the model’s parameters， the impacts of needs on quality sensitivity and the correlation between product defect rate and quality on making profits were obtained.

Key words: extended warranty, quality cost, pricing, sales strategy, warranty cost

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