Journal of Northeastern University(Natural Science) ›› 2024, Vol. 45 ›› Issue (5): 753-760.DOI: 10.12068/j.issn.1005-3026.2024.05.019

• Management Science • Previous Articles    

Location Choice of Chinese Multinational Enterprises in Countries of “the Belt and Road”: the Role of Relational Assets

Rui GAO, Xiao-jun DU   

  1. School of Business Administration,Northeastern University,Shenyang 110169,China. Corresponding author: GAO Rui,E-mail: gaorui5067@163. com
  • Received:2023-01-04 Online:2024-05-15 Published:2024-07-31

Abstract:

From the relationship perspective, combined with the regionality of enterprises’ specific advantages, and through the Logit regression method, the foreign direct investment events of Chinese multinational enterprises in 31 countries of “the Belt and Road” from 2009 to 2019 were taken as the research samples to explore the impact of relational assets on the location investment with political risk attributes of Chinese multinational enterprises along the “the Belt and Road” and discuss the regulating effect of bilateral diplomatic relations and market competition intensity. The results showed that multinational enterprises with host country relational assets tend to invest in high political risk locations, and friendly bilateral diplomatic relations and high market competition intensity can significantly enhance the positive impact between them.

Key words: relational asset, political risk, location choice, relational perspective, regionality of enterprises’ specific advantages

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