Journal of Northeastern University ›› 2011, Vol. 32 ›› Issue (1): 136-139.DOI: -

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Method for interval multiple attribute decision-making considering decision-maker's psychological behavior

Fan, Zhi-Ping (1); Chen, Fa-Dong (1); Zhang, Xiao (1)   

  1. (1) School of Business Administration, Northeastern University, Shenyang 110819, China
  • Received:2013-06-19 Revised:2013-06-19 Published:2013-04-04
  • Contact: Chen, F.-D.
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Abstract: A method was proposed to solve the interval multiple attribute decision-making problems with the decision-maker's psychological behavior considered. In view of the reference dependence traits of decision-maker's psychological behavior, the gain or loss relative to the reference points corresponding to the consequence of each attribute in every alternative was calculated according to prospect theory, with a matrix of gain or loss built. Then, aiming at the loss aversion trait of the decision-maker's psychological behavior, the decision maker's comprehensively perceived value of the gain or loss of every alternative was calculated according to the basic idea of TODIM method. Furthermore, all the alternatives were ranked according to the known comprehensively perceived values. A numerical example is given to illustrate the feasibility and validity of the proposed method.

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