Abstract: To make benchmark management encourage behavior subjects to continuously explore the development regularity of things and show the good behaviors, a benchmark selection method based on the thought of Conforming to Natural Rule was proposed. This method adopts the way of combining behavior subjects' personalized options with group objective recommendation, and puts individual agent evaluation and democratic agent evaluation together to the process of benchmark selection. It takes into account the mass basis and scientificalness, and satisfies the logic of psychological science and management science. It also has theoretical value. Finally, the application of electric power company shows the effectiveness and feasibility of the proposed method.