Abstract: The effect of customer's interpersonal skills on customer social norms behaviors and service satisfaction was investigated by the method of demonstration, and the complicated relationships between these variables based on structural equation model were discussed. The results show that the customer's interpersonal skills have significantly positive effect on the customer social norms behaviors and service satisfaction, and reveal the influence of the social psychological features on behavior decision and the finally service evaluation during the process of customer consuming the service products. The results also provide a comprehensive understanding of the pre-variables impacting on the consumer social norms behaviors.